Social Media Marketing Tactics That Make a World of Difference

Facebook has 2.072 billion users. Youtube has 1.57 billion, Twitter has 330 million, and LinkedIn has 250 million. These numbers are astonishing, and they speak to the opportunity that social media offers to businesses looking to find new customers or increase retention for their current ones.

How Effective is Social Media Marketing?

63% of leads who search for a business online are more likely to become customers if the business has social media accounts that are being regularly maintained. This is why it’s important to find all the tactics at your disposal to improve your social media strategy.

Below, you’ll find our list of the best social media marketing tactics for you to apply to your business today.

Make Sure You’re Listening and Responding to Brand Mentions

One of the best things about social media marketing is the way that it allows you to have one-on-one interactions with your customers in a centralized location.

This is why it’s so important to make sure you’re not just posting to your accounts: you need to look at brand mentions whether or not they’ve tagged you, because this allows you to quickly spot your business’s strengths, as well as the complaints that your customers have.

If people regularly have the same complaints about your business, you’ll want to solve the problem. If you’re unable to solve the problem, it’s good to have various responses and strategies available to ameliorate the situation.

Social Media Events

People love feeling like they’re a part of something, so holding events is a great way to capture people’s attention and make them feel engaged. The simplest way to do this is by announcing special events for the day and centering multiple social media posts around the same theme.

Another way to do this is with live video or limited-time content.

Live video is exciting because audiences get to interact with you in real-time. If you choose to go this route, though, you should make sure that you’re prepared to accurately represent your brand. Problems can occur if you’re not able to quickly adjust to technical problems or the questions your audience is asking you.

Content that’s only available for a limited time is a very old sales trick, since it encourages people to regularly check your account for any updates. This does more than make them more likely to watch the limited-time content as soon as they see it: it also means your other content is getting more frequent views.

Get Your Employees Involved

Getting your employees involved in your social media accounts offers a number of different advantages. For one thing, it helps your accounts feel more authentic. These are the people who are working for your company every day: their work represents the company, and customers love getting a behind-the-scenes look at how their favorite businesses work.

Along with that, engaging employees increases the reach of your content. If someone is featured in a social media post, they’re more likely to share it with friends and family. As well, they themselves are more likely to spend extra time on it, perhaps even commenting. This makes your content more appealing in the eyes of most algorithms.

Long-Form Content

Sometimes, the thought that you’re trying to convey can’t be conveyed in a single Tweet. That’s okay. In fact, it’s encouraged.

If every single post you make can be fit into a single tweet, it may start getting monotonous over time. For this reason, it’s a good idea to vary up the length of your content.

If you have an important announcement to make, or if there’s a complicated process to explain, longer content encourages people to spend more time with your brand. This helps them forge a deeper connection by spending longer thinking about what you’re saying.

While this type of content is more common on LinkedIn and Facebook, you can also create a thread on Twitter to ensure your audience there is able to read it.

Understanding Your Audience

One of the most important things in social media marketing is to understand your audience. After all, social media is all about connection, and audiences are able to detect in-authenticity very quickly.

First, understanding your audience allows you to understand which social media platforms you need to be on. If you look at the numbers, for instance, you’ll see that Youtube has several times the number of users that LinkedIn has.

While it may seem like that makes Youtube more desirable, this isn’t always the case. If you’re in a B2B market and you want to target professionals, for instance, LinkedIn is the targeted audience you want to reach out to. Even better, the people who are on LinkedIn are actively looking for B2B content.

Aligning your posting with your customers’ needs is always recommended.