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White Label PPC Vs. In-house PPC: Things You Should Know

For those who don't know about white label PPC services , it's an agreement wherein an agency outsources its clients PPC needs to a third party. The agency rebrands and resells the services under its own brand. So how is white label PPC management service different from managing PPC services inhouse? Here's everything that you need to know: 1. Scale on Demand  White labeling allows agencies to offer PPC services to as many clients as they want. There is no limit or threshold. Agencies have the flexibility to add new clients and start fulfillment in real-time. While the white label partner takes care of all fulfillment needs from start to finish agencies, have to worry about only selling and nothing else. 2. No Resource Crunch  There are a lot of obstacles when an agency tries to scale on its own. It has to keep extending team strengths, ensure quality training and upskilling opportunities for every member, and invest in timely workplace upgrades such as new systems, communi