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5 Questions to Ask your Private Label SEO Partner



SEO is a slow-moving process; it takes considerable time to attain visible improvements in rankings and quality leads. This leaves agencies with little flexibility to scale SEO services at pace. 

With private label SEO services, agencies can outsource all their fulfillment needs to a more qualified and experienced partner and focus primarily on core business functions like customer service, marketing, prospecting, sales, and scaling.

However, before you sign your private label SEO reseller contract, you must be 100% assured that the partnership would serve the interest of your clients in the best possible manner. 

Below we have listed some of the essential questions that every private label SEO reseller must ask from the service provider. 

1. What is your approach to improving ranking & increasing brand awareness?

First and foremost, you should get a clear understanding of the SEO strategy and approach of your private label SEO service provider. The answer must highlight the on-page & off-page optimization approach for diverse business categories, the keyword research techniques, and tools used, as well as possible steps for improving conversion rates and online revenue.

2. Is there a Ranking guarantee?

This is supposed to be a trick question!

If the private label SEO provider promises an immediate jump in website traffic and ranking, then it's a clear signal to avoid the partnership. It takes time and effort to rank for target keywords. There are lots of factors at play, including keyword competitiveness.

Further, Google keeps churning out new updates for its search engine, prompting SEO experts to update and change strategies to ensure search relevancy.

On average, it takes 5-6 months for SEO efforts to bear measurable results. A promise of anything less than that from the private label SEO service must raise your eyebrows.

3. Do you outsource content marketing?

You can't separate content marketing from SEO. While SEO boosts website visibility and attracts visitors with favorable purchase intent, it's the content that drives website visitors to take action. Without quality content, SEO efforts will never transpire into revenue.

Good SEO + Quality Content = High traffic + Increased Revenue

So if your private label SEO partner outsources its content marketing to freelancers or a 3rd party, it's wise to look elsewhere.

4. How is Campaign progress tracked and reported?

You don't wish to be in a situation where your client reports have lots of numbers but no substantial analyses. The best private label SEO services offer unique client reporting dashboards that can be accessed anytime. Clients can track and measure campaigns in real-time using all key KPI metrics.

5. Can I walk through your white-label platform and dashboards?

It's always wise to see it before you buy it. Before you sign the deal and put on your private label SEO reseller hat, consider flipping through the reseller platform and see how the white-label products and services look and feel.

For instance, DashClicks, a popular private label SEO services, offers free signup (No credit card required). Once you sign up, you can take a tour of the entire platform for free.

Hope these questions will help you choose the best private label SEO service. In addition to the above, private label SEO resellers must also consider factors like training, customer service, dedicated account managers, and contract cancellation policy. 

Remember, the more questions you ask; the least is the room for future conflicts and discrepancies. All the best!
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