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How White Label Reselling is Clearing Agency Hurdles in 2020?

Agency Hurdles in 2020

In the digital landscape, change is the only constant.

Sounds nice!

But for an agency, this unpredictability almost always brings a new set of challenges that are hard to manage. At times, they even cause irreversible business loss.

With white label reselling, agencies have a fall-proof safety net against unpredictable digital hurricanes. The partnership allows agencies to simply resell the best white label digital marketing services as their own. 

In fact, when we consider the roller coaster year that 2020 has turned out to be, white label reselling may prove to be the ultimate savior for digital agencies.

The Year 2020 and Digital Marketing Hurdles

The corona-virus pandemic now has a firm grip over our blue planet. While the pandemic's effect has been all-pervasive, the impact on the global economy has been overwhelmingly disheartening. So much so that,

  • Over 30 million US citizens have filed for unemployment benefits
  • Global markets have witnessed a steep fall in demand
  • Global GDP is negative for 2020 (-3%)
  • Advanced economies like the USA, UK, Germany, and France have taken the hardest hit from the economic downturn

The impact on digital agencies has been no different. Amidst this economic contraction of scale, digital agencies face an entirely new set of challenges, which they never saw coming and were never prepared for. 

Almost every business is cutting down on its marketing budget. Further, most of the scheduled marketing campaigns were either canceled or delayed during the last quarter.

As per a recent survey of 130-plus global agencies:

  • More than 50% experienced a decline in overall revenue
  • More than 50% had to negotiate service terms
  • 8 out of 10 agencies agree that they would prefer outsourcing services in future

White Label Reselling: The Way Forward for Digital Agencies

A white label partner offers agencies the flexibility they genuinely need in the face of the current market trends.

With economic experts still uncertain about the future course of the economy, white label agency platforms allow agencies to offer marketing services in the most cost-effective way possible.

Agencies do not have to invest in in-house teams, technology, and other added resources. They can simply purchase white label services, rebrand them with their logo and trademark, and resell the services to clients.

In fact, they have to make no upfront payments at all.

For instance, DashClicks, a popular white label agency platform, charges only when agencies have sold a service to a client.

The platform is entirely white-labeled, which means clients see only the agency's brand and nothing else. Agencies can further market and sell services from the same platform using smart tools and software solutions, all integrated within one, single white label platform. 

So, we now know that a digital agency platform offers agencies a more cost-effective and smarter alternative to selling marketing services in-house.

But what about the quality of service and turnaround time?

A white label digital agency platform scores highly on this front as well.

  • Clients get unique white label reporting dashboards. They can monitor and measure every campaign in real-time.
  • Plus, the white label provider assigns dedicated project managers and marketing experts to every client. There is hardly anything left to chance.
  • Every campaign is executed using the best strategy, the best practices, and the best team of expert professionals.

How to Start as a White Label Reseller?

Most of the popular white label digital agency platforms offer free sign up. Upon registration, agencies have to fill up details like agency name, logo, address, domain, etc. This puts the agency's brand across the entire platform.

Once the registration and branding is complete, agencies can select from the multiple white label marketing services and resell them to their clients under their own name.

In fact, DashClicks white label agency platform goes a step ahead. It automates the entire process workflow, from client onboarding to billing, all under the agency's brand. All agencies have to do is focus on prospecting and scaling, while the platform works in the background ensuring hassle-free and top quality service delivery.

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