Tips to Find and Resell White-Label SEO Services to Clients

Search Engine Optimization or SEO is right at the heart of digital marketing. It's the most cost-effective way for businesses to stay relevant and visible to their online audience. Usually, business owners hire an agency to manage their online presence efficiently. 

When the internet was less crowded and simple, agencies had no problem managing clients' SEO requirements. But the digital landscape has changed drastically over the last decade.

Now the race for top SERP rankings is ruthless. Agencies have to invest substantial time and effort to deliver satisfactory SEO results.

In private label SEO services, agencies have a partner who is extremely reliable and has all the expertise to ensure uninterrupted fulfillment. The partnership allows agencies to put focus behind improving their market share and prepare for sustainable growth.

In this blog, we discuss the best tips that agencies can use to get better at prospecting and resell private label SEO services to clients.

Prospecting Strategies for Agencies

As they say, right protecting is half the work done. But not every business out there is your ideal prospect. There are certain filters that you must use to pursue only those who are most likely to make a purchase.

1. Create the Perfect Prospect Profile:

Identifying the industry domain, the company type, and size you want to resell SEO services is the best possible start to your prospecting efforts. This will streamline your targeting efforts and ensure that you reach out to the right clients every time.

2. Optimize Your Client Discovery Process:

To create a robust client discovery process, begin by asking the following questions:

• What are the best places, seminars, and industry events where you are most likely to find your ideal clients?
• Which online platforms and social media channels do they frequently use and visit?

Once you have answers to all these questions, you can create a comprehensive plan to approach your potential clients at the right place with the right message.

3. Build a Strong Social Media Presence

Social media is a powerful way to connect, engage, and inspire critical decision-makers to use your services. Hence, a strong social media presence will keep you relevant to people who matter, such as company CEOs, senior executives, and salespeople.

SEO Reselling Strategies for Agencies

Excellent prospecting is only half the work done. In the absence of a value-packed reselling strategy, most of your prospects will drop off at one stage or another. Here are a few tips to make the task easier for you:

1. Put Yourself in Your Clients Shoes

It would be best if you focus on the client's perspective and needs. A sales pitch centered around solving clients' problems will give them enough reasons to consider your service.

2. Ask, Listen, and Act

Just like marketing, selling too has many sides to it. What was a top priority for one client may not be of the slightest concern to another?

This is particularly visible in SEO, where different industries require different SEO strategies. Hence, irrespective of whether you are doing SEO private label or in-house, it's essential to ask the clients the right questions.

The right questions will lead you towards an accurate understanding of the client's concerns. And consequently, you will be able to offer solutions in line with their needs, demands, and search behaviors.

3. Leverage Data

Data can genuinely accelerate your growth as a private label SEO reseller. By leveraging the best data analysis techniques and practices, you can identify the factors that truly impact the client conversion rate.

Master The Art of Reselling

The benefits of being a private label SEO reseller can be overwhelming at first. With someone else taking care of all deliverables, it's natural to feel that nothing can stop you from growing. And it's true too!

But you must have a long queue of clients wanting to work with you. To create one, you must master the art of reselling private label SEO services. And you can learn it for free at DashClicks, the white-label partner of choice for agencies worldwide. Create your forever free DashClicks account here and start your journey as a premium private label SEO reseller today!