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White Label PPC Vs. In-house PPC: Things You Should Know



For those who don't know about white label PPC services, it's an agreement wherein an agency outsources its clients PPC needs to a third party. The agency rebrands and resells the services under its own brand.

So how is white label PPC management service different from managing PPC services inhouse?

Here's everything that you need to know:

1. Scale on Demand 

White labeling allows agencies to offer PPC services to as many clients as they want. There is no limit or threshold. Agencies have the flexibility to add new clients and start fulfillment in real-time. While the white label partner takes care of all fulfillment needs from start to finish agencies, have to worry about only selling and nothing else.

2. No Resource Crunch 

There are a lot of obstacles when an agency tries to scale on its own. It has to keep extending team strengths, ensure quality training and upskilling opportunities for every member, and invest in timely workplace upgrades such as new systems, communication tools, etc.
With a white label agency, agencies focus only on core business activities such as customer services, better prospecting, and marketing.

3. Better Conversions

What does it take to create a successful PPC ad campaign? Is it just about an attractive CTA? Or is it about a bidding strategy that lowers CPC?

It would be unfair to single out one particular element. A great PPC campaign has many moving parts. It is as much about having a perfect copy writing team as it is about housing the best and most experienced team of PPC experts.

With PPC white label services, agencies get ready to use a team of expert copywriters, digital strategists, PPC experts, and more. Their wealth of experience and industry expertise ensure high ROI for clients' PPC campaigns.

There is little guesswork, and the results are easily replicable across the entire portfolio of clients irrespective of the industry niche.

4. Smart Reporting Dashboards

Last but not least, as an agency, managing PPC reports inhouse can be grueling, to say the least. It takes time and effort to present reports that are easy to read and highlight your services' value.

In fact, most agencies fail short on the reporting front. The data or the insights do not accurately showcase the partnership's value, which ultimately transpires to low retention rates.

White label PPC management services offer clients with unique reporting dashboards.

Clients can quickly generate campaign reports within seconds using the best and most relevant KPIs. There is no room for discrepancies or inconsistencies. The reports are well visualized and presented in an easily digestible form.

When to opt for White label PPC? 

White label services are for every digital marketer. Whether you are a freelancer, a small agency, or a marketing professional, white label services do not have a restriction tag. Popular white label platforms like DashClicks offer a range of white label services, including white label PPC. Agency owners can check them out for free with a single sign up.

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