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5 Marketing Tips for Becoming A PPC Reseller

 

5 Tips for Becoming A PPC Reseller

With the increasing competition in the market, it has become nearly impossible for businesses to survive in the online market with organic reach, so companies are using PPC advertising to generate leads and sales quickly and efficiently.

This new trend in online marketing has opened new avenues for digital marketing agencies worldwide, and every agency wants to add PPC reselling to their portfolios.

If you want such an agency who wants to start PPC reselling but don't know where to start, we are here with a few tips to kickstart your business.

Decide the PPC services you want to offer

The first thing you need to do is to decide what PPC services you will provide. Many companies offer fully managed solutions, which include day-to-day management and reporting activities of online campaigns. Apart from that, you need to decide which platforms you will cover, like Google Adwords and Bing only or Facebook, and other social media platforms too. Are you going to create the graphics and videos needed for display ads? If yes, then you will need an in-house designer to make them.

Decide the pricing structure of your PPC services

Once you've decided on the services you want to offer, fix the startup fees and packaging structure you will use for clients. You can set a percentage rate per ad, or you can also use a tiered pricing model in which the rates change at different levels depending on the services the client uses. Some agencies use the hybrid model where there is a mix of flat rate and tier system. You can also add-on some prices if the client takes extra services on top of the package included.

Advertise yourself

Once you have set out the services and the pricing, the next thing you need to do is to advertise to everyone that you are selling PPC services. Update your website and add the services there so that anyone looking for PPC services can find you easily. Establish authority by gaining the trust of various websites and adding different PPC platforms' certifications to show your credibility.

Establish a client base

In the initial stage, you need to focus on increasing your client base rather than earning profits, use different marketing strategies like offering your services at relatively lower prices, providing free consultations to potential clients to achieve that. You can run your own PPC ads to show that you are good at what you do.

Utilize automation tools

There are many softwares and tools available in the market that can make your work easier. Use them in running your PPC campaigns. You can also depend upon them to schedule and post your ads on different media platforms correctly. This will save you a lot of time and effort and reduce the chances of human errors in the process.

Hire a white label PPC service provider

You can also hire a white label PPC company who will do all the hard work for you. You can resell their services to your clients and scale your business with PPC reselling. It will be cost-efficient, and you won't have to build up everything from scratch.


Best white label PPC platform - DashClicks

Best white label PPC platform - DashClicks

If you are looking for a white label PPC provider, who provides white label Google adwords, Facebook Ads, and more, you have come to the right place. At DashClicks, we offer best in class white label PPC reselling services at reasonable prices.

Location: United States

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