Marketing has changed fundamentally in the past few years. People rely on online search results far more than word-of-mouth these days. So, a business needs to ensure that it shows up when someone searches for it online. And for that to happen, you need to have a strong SEO for your website.
But not everyone can perform. It needs technical know-how of how search engine algorithms work and various SEO tools to track real-time changes on your website. That’s why you need the help of a third party who is an SEO expert, like a white label SEO agency.
What are the white label SEO services?
When a digital marketing agency performs SEO for your website or client's website but does not brand the services with their name, it is known as white label SEO services. It is also known as private label SEO.How can agencies benefit from white label SEO?
- Increase your client base: SEO is in high demand these days. But not everyone can perform SEO with quantifiable results. When you add SEO to your portfolio, the chances of your client base increasing goes way up.
- Deliver multiple services under one roof: When you have a white label SEO agency as your partner, you can become a one-stop destination for clients for all their digital marketing problems. It will increase your chances of client retention exponentially as no one wants to go looking for five different agencies at a time for various services.
- Cost-efficiency: One of the significant benefits of hiring a white label SEO partner is that you don't have to hire and maintain an in-house team. It will save you a lot of money you have to spend on maintaining an in-house team. Instead, you can utilize it to develop your business.
- Scalability: As the number of customers grows, agencies are not able to handle the extra workload. When you have a white label partner, you can scale without worrying about all that.
How to earn money through white label SEO
Here are some things you need to do to ensure that you earn money through a white label SEO reselling.- Design a white label control panel: Having a white label dashboard where your clients can communicate and track progress for SEO will make them more inclined to choose your services. It will increase your transparency, and you don't have to worry about third-party involvement as the dashboard is white labeled.
- Price your services appropriately: You need to have the right pricing strategy for your SEO services. Don't offer the services at very cheap rates as the client may I think you will compromise on quality. Neither should be so high that they will move to your competitors for more reasonable pricing. There should be a balance, and you should also ensure that you cover your profit margins.
- Add your in-house services with SEO services: If SEO is your most popular service, try adding other services to it and create lucrative packages so that you can sell some of your services and earn more revenue.
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