Content marketing is a powerful digital marketing strategy. From increasing website conversion rates to boosting brand awareness and web traffic, it helps you achieve a lot for your business. It simply empowers you to increase the revenue of your company.
A few reasons why one should invest in it are:
- Helps generate leads
- Boosts your social media marketing and email marketing efforts
- Helps you direct more traffic to your website
Let’s now talk about the essential content marketing services you can offer in 2022!
1. Content Strategy
Firstly, you need to develop a content strategy to understand where your client stands and what they should do to reach where they want to reach. The steps you need to take when you offer this service include:Organizing the development of buyer personas
Auditing the existing content of the client. At this stage, you will also be able to identify which content can be reformatted or repurposed for future usage.
2. Content Development
In this service, you create a content marketing editorial calendar. Based on the amount of content your client wishes to publish, it can be divided into 3 types – social media, blog, and email.Why is this an essential step?
It helps your clients visualize the frequency, publishing patterns, and progress of their business in regards to content marketing, and loads more.
Once this is done, the content creation process starts and your client starts receiving content pieces.
3. Content Creation
In this service, your copywriting and marketing team starts creating custom content for your client, which can include online guides, videos, or blog posts. This content, which is professionally written, edited, and published, will be unique to your client’s business.4. Content Optimization
In this day and age, crafting content simply isn’t enough. It should be visible and optimized to make an impact on a business. After all, optimizing content for users as well as search engines is just as important as creating content.When you offer content optimization services to your clients, you increase their visibility and conversions with the help of best SEO practices, keyword research, and more.
5. Content Promotion
Content promotion services essentially means distributing the content to social media platforms like Twitter and Facebook for increased reach and lead.6. Content Reporting
It’s simple: to manage something, you need to measure it.Offering content reporting services means giving your clients the important business insights they require to make the necessary adjustments to their content strategy.
Note: At the time of making a report, don’t overload it with information. Include only the information that is necessary and which your clients would want to know. For this, you need to determine what success means to your client’s business. Does it mean getting more traffic? Or does it mean doubling webinar registrations? Doing so will help you identify meaningful KPIs and set clear goals for their businesses.
Bonus Recommendation: Content Maintenance
We all know that Google favors fresh content.Hence, an additional service that you can offer is content maintenance services. If your client’s website hasn’t been updated in years, then you should make a note of the web pages that need to be updated as per their business goals. Also, in the web pages that need to be updated on priority, ensure you remove all old screenshots, statistics, internal links, and replace them with newer versions. You can also make other necessary changes to breathe new life into your clients’ websites.
Partner with DashClicks To Deliver Great Content!
If you are a digital marketing agency looking to offer white label content marketing services to your clients, look no further than DashClicks.DashClicks offers unmatched white label content marketing services to your clients that will help generate increased traffic and leads for their businesses.
DashClicks’ best-in-class fulfillment services are trusted by agencies around the world. When it comes to outsourcing content marketing, we have a reputation and name in the industry that only comes with years of experience and expertise.
Learn more about DashClicks 2.0 and get started today! Allow DashClicks to be the extension within your business that helps you deliver only high-quality, valuable content to your clients.
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